The CFC Visibility Method™ — Our 8-Step System for AI Search Visibility

AI visibility isn’t an add-on. It’s a new foundation.

In a world where AI Overviews, ChatGPT, and Perplexity are rewriting how people discover information, traditional SEO isn’t enough. Our CFC Visibility Method™ is a proven, 8-step system that helps your brand show up in AI-driven results — clearly, consistently, and credibly.

We don’t chase algorithms. We build visibility where it matters.

The 8 steps of the CFC Visibility Method™

  1. Clarify business goals

    Every engagement starts by aligning with your organisation’s real objectives. Are you driving leads? Launching a product? Fixing declining traffic? Without a goal, optimisation is guesswork. We clarify success first — whether it’s commercial, operational, or reputational.

  2. Audit current visibility
    You can’t improve what you don’t measure. We run a full AI Search Audit covering:
    •Current keyword rankings
    •Inclusion in AI Overviews (Google, Bing)
    •Visibility in ChatGPT, Perplexity, and Gemini
    •Technical health and structured data status

  3. Define audiences & buyer profiles
    We identify who you’re speaking to — and what they care about. Using persona mapping, behavioural insights, and market data, we ensure your AI strategy speaks directly to real-world user needs, not vague assumptions.

  4. Create the message matrix
    AI tools prefer clarity and consistency. We build a message matrix that outlines your:
    •Brand positioning
    •Value propositions by audience
    •Answers to high-intent questions

  5. Map keywords & intent
    We don’t just gather keywords — we map them to:
    •Specific buyer journeys
    •AI and human intent (how people ask)
    •Competitive gaps
     
    This ensures you rank for the terms people actually ask AI tools — not just what drives volume.

  6. Plan pillar & cluster pages
    We design a non-cannibalising content structure:
    •Pillar pages that align with core services or themes
    •Cluster pages that target long-tail and AI-friendly queries
    Everything is mapped to intent and linked with purpose.

  7. Add schema & structured data
    AI tools extract from structured sources. We ensure your:
    •FAQs are marked up
    •HowTo content is tagged
    •Pages send clear context signals
     
    This is a critical and often-missed piece of AI visibility.

  8. Track performance & surface ranking
     
    Finally, we implement tracking across:
    •GA4, GSC, Bing WMT
    •Semrush (position tracking)
    •Custom dashboards for AI Overviews, ChatGPT, Perplexity
     
    You’ll see what’s working, what’s missing, and where to focus next.

Frequently Asked Questions

Can I optimise for AI tools like ChatGPT and Perplexity?

Yes — while these tools don’t use traditional ranking systems, they rely heavily on content that is clearly structured, well-written, and backed by trusted sources. We design your content and schema to be discoverable by large language models.

Not usually. Most brands already have the foundations in place — they just need to restructure content, fix markup, and focus on what AI tools prioritise. Our method builds on your existing site.

Content that directly answers user questions, uses schema markup correctly, and avoids fluff. AI tools reward structure and clarity, not volume. 

Most SEO strategies focus on Google rankings alone. Ours expands that focus to include structured visibility in tools like ChatGPT, Perplexity, and Google AI Overviews — where the real user attention is shifting.

The CFC Method™ is our proprietary 8-step framework for building visibility in AI-driven search. It combines strategy, structure, and measurement into a clear, repeatable process that works. Designed as a cornerstone of Generative Engine Optimisation (GEO), it gives brands a practical way to stay discoverable, trusted, and competitive across tools like Google AI Overviews, ChatGPT, and Perplexity.

We analyse your visibility in Google, Bing, ChatGPT, and Perplexity — plus your schema markup, structured data health, and technical setup. This forms your AI visibility baseline.

Yes — we’re building out a resource library of ready-to-use checklists and worksheets for every stage of the CFC Visibility Method™. These are free for clients and will soon be available for download.

No — while we often work with companies between £5m–£500m ($7m-$700m) in revenue, the method scales to teams of any size. It’s especially useful for marketing, content, or digital leads who need clarity and traction fast.

Most implementations take 9–10 weeks, with involvement from your internal team. 

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