AI Search Has Rewritten the Rules — Is Your Brand Still Visible?
AI visibility isn’t optional. It’s essential
77% of users now rely on ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google. Google’s AI Overviews already appear in almost a third of searches—and when they do, website clicks plummet by 30%. Traditional SEO was built to drive clicks. AI Search is built to deliver answers directly. Brands that aren’t optimised for this shift aren’t just losing traffic; they’re fading from view.
Why you’re not showing up in AI results
Ranking organically doesn’t guarantee AI visibility. Google AI Overviews and ChatGPT don’t rely on backlinks or keyword density—they rely on structured, authoritative content that genuinely adds something new to the online conversation. If your content only repeats existing information, AI models overlook you. Traditional SEO isn’t broken—it’s just incomplete. To rank in AI results, you need original thinking, precise answers, and a new playbook.
The method that gets you found
- Precision Targeting: We identify exactly how your audience asks questions in AI-powered tools—then craft content to match those precise queries.
- Structured for AI: Every page is optimised for how AI tools extract, interpret, and surface content. Structured data, schema markup, and clear answer formatting make your content AI-ready.
- Authority & Originality: We ensure your content contributes new insights, not repetitions. AI favours content that moves conversations forward.
- Continuous Optimisation: Rankings change rapidly. We constantly track AI search visibility, adapt your content, and keep you ahead.
What happens when you get it right
We’ve seen firsthand how AI search is reshaping visibility — and how the right content strategy can still win.
We have worked with established, multi-million-pound businesses to adapt their search approach for tools like Google AI Overviews and ChatGPT. In one recent project, a global firm gained visibility in Google AI results, ChatGPT and Perplexity as well as secured #1 rankings for over 20 of their most competitive keywords — by focusing on clarity, structure, and relevance.
The shift is real, but it’s not unreachable. With the right changes, brands can stay visible — and even gain ground — as AI changes how people search.
Frequently Asked Questions
What is AI Search, and how is it different from traditional SEO?
AI Search refers to how tools like Google’s AI Overviews, ChatGPT, and Perplexity surface content. Unlike traditional SEO, these engines don’t just look at backlinks or keyword usage—they evaluate how well your content answers user intent, contextually and structurally.
Why isn’t my content showing up in ChatGPT or AI Overviews?
It’s usually because your content isn’t being seen as authoritative or well-structured enough by AI models. They prioritise clarity, originality, and structured data—not just ranking factors like domain authority or traffic.
Is AI Search replacing traditional SEO?
No—but it’s changing the game. You still need organic rankings, but to stay visible in AI tools, your content also needs to be structured, precise, and optimised for generative models.
How do I know if I’ve been featured in AI search results?
There’s no simple dashboard—yet. But we track visibility using prompt-based testing in AI tools, AI Overview triggers, and patterns in user behaviour and search traffic to identify where your content is appearing (or being left out).
What kind of businesses should be thinking about AI Search?
Any brand that relies on organic traffic, lead generation, or online discovery. This includes B2B, SaaS, services, ecommerce, legal, and more. If people are searching for you online, AI Search matters.
How do I get started?
The best starting point is a quick audit of your existing content and visibility across AI tools. We offer a free discovery call to help you understand where you stand and what steps to take next.